On my way back to this office just this afternoon from a client meeting is a perfect example of how to “not” to do a QR campaign.
The execution and user-experience is a disaster!
1) There is nothing to introduce the QR code or to clearly tell me how I can “Win tickets to the Australian open”
2) There is no tracking or reporting function on the QR Code.
3) The site it links to is http://www.jacobscreek.com which is not formatted for mobile!
4) There is a banner link on the Jacobs Creek website stating “Mobile phone users click here for the Australian open promotion” but insanely even this does not link to mobile formatted site!?
In the words of John McEnroe “You cannot be serious!”
I just can’t understand how these executions keep slipping through? Is there no one there to quality check, does no one in the agency scan the code with their phone and go, oh that looks really bad on my mobile?? Or hang on let me guess… it looks good on their iPhone so it must be fine right?
This has just been a complete waste of the clients time and money and has created a very poor user experience for those who were tech savvy enough to know what the code was and how to scan it. Which makes it even worse as it’s these people who know how to use the mobile web properly and would really appreciate a good campaign and tell/show their friends etc.
In fact there are so many examples of these poor user-experiences out there that I’m thinking of starting a QR FAIL blog.